My3ia was launched in 2003 with years of experience in manufacturing and marketing in China and Asia Pacific region. Relying on its strong technical resources, innovative products, flexibility in adapting to the market needs, and ability to command the market demand, My3ia is able to offer the convenient, secure and personalized value-added products and services. We have attracted a number of national and global partners, and have been recognized by both individual customers and industry clients.

Using our strong technical capability, unique products and services, and extraordinary sales and management team, My3ia is determined to provide the best integration products and solution to the industry. As a fast growing hi-tech company, My3ia has paid special attentions to retaining and developing human resources. Building on a core team of excellent research and development staff, My3ia makes great efforts to attract talents in all disciplines like marketing and sales, operation, and administration. Furthermore, the company's management team is comprised of technology experts and well-seasoned professional managers with profound international background. All of these help set a solid foundation and enhance the core competitiveness for the development of the company.

My3ia Technology Ltd. takes "Create new power for platforms" as the core value for its corporate development. In China, My3ia Technology Ltd. was the first to launch a platform that integrates hardware, software and the Internet applications. At present, the following solutions are available on My3ia platform: online micro-payment, Netpassport, online identity authentication, personal identity authentication, security encryption and digital copyright. My3ia has developed an identification mechanism - UserKey, that uses hardware as a medium and seamlessly integrates with software and Internet services, and allows users to safely roam in the software and cyber world without worrying about identification and security issues. UserKey defines standardized protocols in user identification, information query and authentication mechanism, creating a reliable platform for all internet identification needs.

Apart from offering its branded MP3 player, USB Flash Disk, MPEG4 digital video player, it also provides eDongDong website (www.edongdong.com) which specialized in selling virtual digital cards, such as IP phone card, online game point and e-book, online education, etc. and the new launched ModernPie website (www.modernpie.com.cn), which provides film, music and comic strips download service.

Along with the continual promotion of My3ia platform concept, the circle of vendors using My3ia platform services has extended to cover relevant fields as of hardware manufacturers, software vendors and the Internet service providers. My3ia platform strategic partners include dozens of well-known enterprises in the IT industry. In the same time, more and more vendors in the industry start supporting and joining the My3ia platform community. The mutual benefits created the synergy that accelerates business growth and product competitiveness.